Chances are you've heard the internet buzz about the Coastal Grandmother Trend by now. If you haven't, picture the tastefully-casual heroines of Nancy Meyers movies, in all their neutral-cotton-sweater-and-linen-pants-clad glory. This new to Me Trend, is all about wearing neutral-colors. It's a vibe that requires breezy oversized button down linen shirts, a cool hat (to keep the sun off your face), and cozy knits in various shades of ecru - the sort of items you may see people wear in the Hamptons during the summer.